Strategic Perceptual Maps

How to develop strategic thinking with perceptual maps

How to foster strategic thinking with perceptual maps
Mapping Markets for Strategic Purposes shows you how to use market research data to make perceptual maps of a competitive environment, a market – all in one single picture that stimulates strategic thinking.


This book is for business decision-makers and market research analysts, who approach their jobs from a strategic perspective. It aims to foster a scientific approach to business management, presenting a detailed view of Brand Mapping, a kind of perceptual map we have found to be a great help to marketers and strategic decision-makers.

The book is divided into three chapters:

  • Chapter 1 provides an overview of mapping techniques for marketers
  • Chapter 2 shows how Brand Mapping works
  • Chapter 3 presents a collection of Brand Mapping examples for marketers


List Price: USD59.00 (including S&H)
Availability: Usually ships within 1-2 days
Edition: Paperback
Language: English


Product Details
Paperback: 136 pages
Publisher: MarketingStat (November 2004)
ISBN: 3-033-00311-7
Product Dimensions: 5.6 x 8.3 x 0.6 inches
Shipping Weight: 300 grams.


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