Literature to chapter Descriptive Statistics

Bruner, Gordon C. II (2019). Marketing Scales Handbook, Volume 10. GCBII Productions, LLC.

Berenson, Mark L., et al. (2019). Basic business statistics: concepts and applications. Pearson Education, Inc.

Engineering Statistics eHandbook. NIST/SEMATECH, http://www.itl.nist.gov/div898/handbook/, 05.03.2020. U.S. Department of Commerce.

Herfindahl index: Wikipedia, https://en.wikipedia.org/wiki/Herfindahl%E2%80%93Hirschman_Index. Enquired October 6, 2021.

Komorowski, Matthieu, Dominic C. Marshall, Justin D. Salciccioli, Yves Crutain (2000). Exploratory Data Analysis. MIT DOI 10.1007/978-3-319-43742-2_15.

Munshi, Jamal (April 2014). A Method for Constructing Likert Scales. SSRN Electronic Journal DOI:10.2139/ssrn.2419366

Saris, Willelm E., Irmtraud N. Gallhofer (2014). Design, Evaluation, and Analysis of Questionnaires for Survey Research. John Wiley & Sons, Inc

Stevens, S. S. (1946). On the Theory of Scales of Measurement. Science, New Series, Vol. 103, No. 2684 (Jun. 7, 1946), pp. 677-680 (4 pages)

Tukey, John W. (1977). Exploratory Data Analysis. Addison-Wesley Publishing Company.

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