Literature to chapter Correlation Analysis

Agresti, Alan (2002). Categorical Data Analysis. John Wiley & Sons, Inc.

Carmines, E.G. and Zeller, R.A. (1990). Reliability and Validity Assessment. Sage University Paper.

ESOMAR (2007). Market research handbook, 5th edition. John Wiley & Sons Ltd.

Garson, G. David (2013). Validity And Reliability. Statistical Associates Publishing.

Kanji, K. Gopal (1993). 100 statistical tests. Sage Publications Ltd.

Schumacker, Randall E., Richard G. Lomax (2010). A beginner’s guide to structural equation modeling. Taylor and Francis Group, LLC.

Winston, Wayne L. (2014). Marketing Analytics: Data-Driven Techniques with Microsoft® Excel®. John Wiley & Sons, Inc.

Wright, Sewall (1921). Correlation and Causation. Journal of Agricultural Research, Vol. XX, No. 7, Jan. 3, 1921, 557-585.

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