Literature to chapter Cross Tables

Agresti, Alan (1990). Categorical Data Analysis. Wiley.

DeVellis, Robert F. (2003). Scale Development: Theory and Applications. Sage Publications.

Everitt, B.S. (1977). The Analysis of Contingency Tables. Springer.

Green, Paul and Tull, Donald S. (1978). Research for Marketing Decisions. Prentice-Hall International.

Tull, Donald and Del, Hawkins (1993). Marketing Research Measurement and Method. Macmillian Publishing Company.

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