Literature to chapter Cluster Analysis

Anderberg, Michael R. (1973). Cluster Analysis for Applications. Academic Press.

Everitt, Brian S. (1993). Cluster Analysis. Edward Arnolds.

Myers, James H. (1996). Segmentation and Positioning for Strategic Marketing Decisions. American Marketing Association.

Punj, Girish and Stewart, David W. (1983). Cluster Analysis in Marketing Research: Review and Suggestions for Applications. Journal of Marketing Research. 20 (May), 134-149, 1983.

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