LogRatio reports are made of two files:
- The Numerical report, the Excel file
- The Written report, the PDF file
These files are created at the end of the processing of you market research data, as described in section Analyzing surveys with LogRatio.
The comments in the PDF written report are based on the analysis results in the Excel numerical report.
LogRatio inspects the Excel file at the single variable (question), bi-variate (such as correlations and cross tables), and single value levels in order to identify anomalies, over-representations, patterns and other relevant findings useful for making better informed decisions.